Cadbury Is Launching Vegan Milk Chocolate Bars
- 30 Jun, 2020
Cadbury- “Tastes like this feels”. Cadbury a UK based brand has been clinching the taste buds of millions of people all around the world for more than 200 years. They have devolved into the world of chocolate and have made a fascinating history. Cadbury world is created by continuous efforts of invention and inspiration. Cadbury has thousands of varieties of chocolates, drinks and biscuits. Imagine the kind of chocolate and cadbury will award you.
Cadbury was established in England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. John Cadbury started the business with his brother Benjamin and his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions.
Dairy Milk chocolate was introduced in 1905, which used a higher proportion of milk. By 1914, the chocolate was the company's best-selling product. Cadbury was granted its first Royal Warrant from Queen Victoria in 1854.It was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods in 2010.
Recently some rumours have arrived that Cadbury is launching Vegan Milk Chocolate Bars.
Veganism is a way of life where we exclude animal exploitation and cruelty, for food, clothing and other means. In the vegan lifestyle we even avoid dairy products and raw animals like fish, meat, chicken, etc. Different people have different reasons for adopting a vegan diet. Some of them are too conscious about ethics and environmental concerns while others seek to improve health.
Being Vegan has now become a trend of keeping yourself healthy and fit. Also, people have started to think about animals, the environment and nutritions. Now, we want to cut ourselves from animal exploitation, cruelty, environmental concerns and ethics. Vegan diet is a plant based diet where all the animal products are avoided. Even the dairy products like milk cheese, curd, ghee, butter, etc. are a “NO”. Vegan Diet not only helps with the waistline but also helps with controlling the blood sugar.
Vegan Food Industry
With the rise of awareness among people towards health, vegan diet, responsibility towards animals and environment, the market of the vegan industry has started to boom. The global vegan market was valued at 12.7 billion US dollars in 2018 and this is estimated to rise at a CAGR of 9.6% from 2019 to 2026.
Companies have to start to launch their vegan products. Major companies are Archer Daniels Midland Company; Amy's Kitchen; Beyond Meat; Daiya Foods, Inc.; Plamil Foods Ltd.; Tofutti Brands, Inc.; Danone S.A.; VBites Foods Ltd; VITASOY International Holdings Ltd.; and Eden Foods, Inc
Product innovation has become a must in today’s scenario. To gain competitive advantage and launch the product, having a monopoly is the best strategy. Dairy alternatives accounted more for more than 50% of the global revenue in 2018. Thus, having a dairy alternate is a great approach for the companies.
Cadbury to launch Vegan Milk Chocolate Bars
Cadbury is launching a Vegan Milk Chocolate Bar. A chocolate without using milk. Is that even possible? Well, Cadbury has got that expertise. To remind you Cadbury is a brand with a logo having a glass of milk pouring down. Cadbury uses 426 ml of milk in every 227 gm of chocolate. Replacing milk, which is so essential for the brand, will be a huge victory in history. Dairy free chocolate is definitely going to attract millions of people.
Let’s look at how much the rumour is true. Cadbury has created a buzz among people whether this Vegan Chocolate is a reality or not. Well an enquiry tells that the brand says, “We are very aware of the rise in consumer interest towards vegan products and we have a brilliant R&D team in Bournville who are focused entirely on new products and innovation. Whilst there are no immediate plans for a vegan Cadbury bar, we have lots of exciting developments in the pipeline!”
With the growing demand of plant based products, Cadbury being the second largest confectionery brand in the world operating in more than 50 countries, does not want to be left behind. Mars is the first confectionery brand in the world to launch “Galaxy” which was their first vegan chocolate bar.
This chocolate created a buzz all around the UK making people go crazy. THey launched three flavours of Galaxy, smooth orange, caramel and sea salt and caramelized hazelnut.They replaced the dairy chocolate with hazelnut paste and rice syrup.People started to think about how they can stay healthy by still eating chocolate. They found Galaxy as the best option for that.
Mondelez International that not only owns Cadbury but also other brands such as Oreo, Halls, Tang, Toblerone and many more. They mentioned that they are going to launch the chocolate when they will get the desired texture, taste and richness. The whole Research & Development is working under the mission of making the world's best “Vegan Chocolate”.
The company has been working for 2 years on the project of vegan chocolate. They were supposed to launch it in 2020, but got delayed as they stuck with finding the substitute which can replace Nuts.
Vegan Steps taken by Giants
According to Forbes magazine, the vegan food market is expected to touch $24.3 billion. By 2026. Other brands should also take note and realise that veganism is going to stay and grow the world over.
FMCG companies are already in a hurry to start their work on vegan products. Cadbury’s biggest competitor, Nestle has speeden up the research work to launch vegan food categories such as vegan ready to cook food, vegan chocolates, etc.
Other major food giants have partnered with plant based food techs to add vegan dishes to their menus, such as Burger King’s has launched an Impossible burger and Taco Bell in China debuting an Omni Pork taco.
With the rise in demand of more sustainable and plant based options, Cadbury also took an initiative. Earlier this month, Cadbury began trialling its new 100% plastic free paper packaging for its Cadbury Energy chocolate bars, which is recyclable and contains no foil lining. Nestlé’s moved to use recyclable paper packaging for their chocolate KitKats in Japan, which comes with instructions to fold origami cranes.
Home-made Vegan Milk Chocolate Bar
Till Cadbury launches it’s Vegan Milk Chocolate Bar, let us try to make our own chocolate by following some simple steps.
Preparation Time: 75 minutes
Serves: 4 bars (100grams)
Enjoy the chocolate for 2-3 weeks. Share it with your friends and relatives.
Are we ready?
Yes… we all are eagerly waiting for cadbury to launch its Vegan Milk Chocolate Bar with the same smoothness, same silkiness, same taste but a healthy and vegan version of it. The plan of Cadbury now, is to launch the Vegan Milk Chocolate Bar by January 2021. Thus, all the chocolate lovers have patience for a few more months to get a premium version of free vegan chocolate bars.